LDF 2010: Outrace
London Design Festival’s most high-profile public installation
Clemens Weisshaar and Reed Kram, perhaps best known in London for their involvement in last year’s popular Double Club art and restaurant project in conjunction with artist, Carsten Höller, have been invited by the LDF to take over the commission for Trafalgar Square.
Weisshaar and Kram, with the support of Audi AG, will see eight industrial robots, on loan from Audi’s production line, installed in the square from September 16 to 24.
The idea behind the project is that visitors, both to the square and to the Outrace web site, will be able to book a slot to interact with the installation.
LED light heads have been fitted to the end of the robot arms, which will allow users to trace light messages into the air in real time. While it probably won’t look so spectacular during the day, it will be interesting to see how people interact with the project. If anything, though, it’s heartening to see industrial design get some attention. Even if the interactive element and the light tracing doesn’t quite work, the robots themselves are still worthy of design appreciation.