By continuing to use the site you agree to our Privacy & Cookies policy

Katherine Shonfield

The rebranding mania that is itself the recognisable brand of this government has left local authority housing departments proudly immune. They go in for relabelling instead. There is a council turquoise green, favoured by Lambeth and now Camden, which has been used to put an unmistakable stamp of possession on messages such as 'no ball games' and 'no dumping'.


for less than 46p a day

Join thousands of professionals who already subscribe to the Architects' Journal.
You’ll get instant access to read this article -
and 53,000+ articles like it.

  • Trusted industry news & analysis, wherever you need itUnlimited online access and weekly magazine delivery – now also available on iPad/iPhone
  • Get ideas, get inside buildings and check precedentsBuildings Library – images, drawings and plans for exemplar projects in British architecture
  • Planning & regulation – what you need to know Protect your practice - the AJ keeps you up-to-date with changes to regulations and legislation
The searchable digital buildings archive with drawings from more than 1,500 projects

AJ newsletters