The 30th President of the United States of America, Calvin Coolidge, was noted for being incredibly taciturn, but also for possessing a first-class mind.
He would often sit through White House dinners without saying a word. His tight-lipped demeanour was so notorious that one of the diners once had a bet with her friends that she could get 'Silent Cal' to say more than three words in conversation. Upon learning of this, Coolidge intoned: 'You lose.' In fact, Coolidge was probably one of the more voluble presidents. He broadcast weekly to the nation, was a master at the stump speech and a rhetorician of some skill. His quote 'I have never been hurt by something I didn't say' perhaps holds some clues to his lack of words. One contemporary said Coolidge was simply not interested in the banalities of smalltalk.
What possible relevance can this have to a steel producer and supplier to the construction market?
Well, many regard Coolidge as a good president.
He was conservative but competent and seems reticent compared with the outpourings of others. Corus is a bit like Coolidge. There are some things we do which are not immediately apparent; others that are well known in their own right but not automatically thought of as part of Corus; and some innovations and techniques which we haven't spoken about much. Yet.
This issue of Metalworks is an attempt to redress the balance, focusing on some of the things Corus does which bring added value to construction projects. In this respect it is less about buildings and more about the parts of buildings, the in-depth knowledge and technical skill brought to bear on the various components we supply into the market.
If you were to sit next to Corus at dinner we might have to say 'You win'.