I took a cautious look. ‘Enjoy, connect, inspire, live, work, move, learn, unique simplicity, uncompromising commitment.’ Dearie me.
You know exactly the sort of practice which would have these evocative (not), patronising and pointless words plastered all over its website home page. But no. It’s actually the site of those talented and enterprising Marks Barfield people who, sadly, seem to have earned more than a little grief from their extraordinary contribution to London’s skyline, the London Eye.
I talk against my own trade when I repeat that old, old truth that a picture is worth a thousand words. Especially when those words are more likely to evoke sniggers and movements of a half closed fist rather than open-mouthed admiration.
Marks Barfield, can I say to you that you’re trying too hard. Of course you have uncompromising commitment, of course you are about making enjoyable and inspiring and simple architecture and all that stuff. But these are what clients /expect/ before they hire an architect. Spelling them out merely raises doubts when, given the Eye and your other stuff, there should surely be none.
Maybe forget words for a bit. Nothing wrong with pictures.