What's in a name? Years of journalistic training have taught me that you should never use a long word where a short one would do, yet here we are changing the name of AJ Focus to AJ Specification. It certainly wasn't to save on the ink, so why have we done it?
The simple answer is because it makes sense. This magazine is all about the process of specification, about giving you the information you need to help you specify the products you want for the buildings that you are designing today and will design in the future. And it ties in with the name of our website www. ajspecification. com, which is all about products and buildings and the architects who design them. The listings of product manufacturers that we previously published in the magazine are now improved and on the website at www. ajspecification. com/products and you can see listing of all our past costs online at www. ajplus. co. uk/costs. We have also added an improved CPD listing online and a CPD tutorial at www. ajplus. co. uk/cpd More immediately, you will see that, like the AJ, this magazine has had a thorough redesign by the same team and boasts many new features. We are running a profile of a product designer every month, to give an insight into their method of working. We have enhanced Specifier's Choice and included a materials board to help the architects explain their thinking. And we have changed the way we present products, to make the information clearer and more useful for you. And all of it will be brighter, more accessible and more authoritative - just like the new AJ.
As you can see, the strong relationship between the two magazines is maintained, in design terms and in quality of writing, while their separate identities and roles remain distinct.
If you liked AJ Focus, I hope that you will like AJ Specification even more. New readers, start here. Enjoy the ride.