'Ice bar' prepares to chill Londoners this summer
A sub-zero bar is to open in London's West End this summer.
The 'ice bar' has secured planning permission from Westminster City Council to convert a space on Heddon Street, and will open at the end of August.
The project is being led by chartered surveyor Alex Deponnes, who came up with the idea after visiting the Absolut Icebar in Stockholm around 18 months ago.
Customers will be able to secure slots of one hour at a time to experience the bar, donning special overcoats and drinking from glasses made of ice while sitting at a frozen bar.
The whole experience will last 40 minutes - before customers get too cold - with 15 minutes of changeover time to allow new customers to be shuttled in.
Construction will now begin on a shell unit, before specialists from the IceHotel in Lapland install refrigeration elements.
Funding has already been secured for the project, and Deponnes is also in negotiations to roll out the concept in Edinburgh and Dublin.