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Hybrid publication

Norman Blogster recently mused about the future of publication, which he reckoned lay somewhere between the traditional journal and the blog. 'Editors' he said, 'will morph into curators who pick and choose the best online features and package them up for you [individually] alongside specifically targeted adverts.' Specifically targeted ads? Ad salesmen are likelier to start walking on water. And editor-curators? I'm just not going there.

But the idea of self-built/self-targeted publication has developed a nascent form, most recently from three M.A.students at Sheffield in the form of Makeshift . It's an 'experimental fanzine about architecture and its alternatives.' It is user-generated, has no fixed publication dates, and you publish/print it out yourself. It has a way to go before it takes over the world but take a look and maybe contribute. The home page has a particularly naff slidey thing across the top, plus an easily missed rolling message in tiny type across the bottom. Wonders. You can adjust the type size. Although when I clicked on the message 'very small type' I got one of those semi-legal disclaimers – rendered nugatory because you can't scroll down to the end.

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