How long before the message on mindless recycling sinks in?
In the esoteric world of car design there is a useful term called 'sink time'. This is the length of time that it takes for a new feature, like the van-like recessed hatchback detail on the Mark 4 Golf, to stop putting people off and start turning people on.
Subscribe to the AJ from £3 per week
GET INSTANT ACCESS
for less than 46p a day
Join thousands of professionals who already subscribe to the Architects' Journal.
You’ll get instant access to read this article - and 50,000 others like it.
- Trusted industry news & analysis, wherever you need itUnlimited online access and weekly magazine delivery – now also available on iPad/iPhone
- Get ideas, get inside buildings and check precedentsBuildings Library – images, drawings and plans for exemplar projects in British architecture
- Planning & regulation – what you need to know Protect your practice - the AJ keeps you up-to-date with changes to regulations and legislation
For less than the cost of a pint you can have the magazine, iPad edition, full access to TheAJ.co.uk and the amazing AJBuildingsLibrary.co.uk. Subscribe now and experience architecture from a British perspective. The AJ - it's your journal.