How long before the message on mindless recycling sinks in?
In the esoteric world of car design there is a useful term called 'sink time'. This is the length of time that it takes for a new feature, like the van-like recessed hatchback detail on the Mark 4 Golf, to stop putting people off and start turning people on.
Subscribe to the AJ from £3 per week
For less than the cost of a pint you can have the magazine, iPad edition, full access to TheAJ.co.uk and the amazing AJBuildingsLibrary.co.uk. Subscribe now and experience architecture from a British perspective. The AJ - it's your journal.