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How it should be done

Ever susceptible to flattery and offers of cheese I was still a tad cautious when Tom Holbrook of 5th Studio emailed with news of the practice's new site

Among other (er, kindly) things he wrote: 'We have tried to keep it simple, and regularly updated.' He's right about the latter. I don't jump up and down in rage enough about people who leave out-of-date stuff on their sites. And he's spot on about the simplicity of the site. I reckon author of Don't Make Me Think Steve Krug would be deeply satisfied with it. And lots of clients.

You get five options: Journal, About, Projects, Downloads and Contact. I think 'Journal' is a pet Hyperkit (the designers of the website) thing and here it seems to mean 'What's Current'. Whatever. 'About' is an incisive (and therefore convincing) five sentences. 'Projects' is big thumbnails of just that, leading to bigger sets of images of projects. The intriguing 'Downloads' allows prospective clients and anybody else to copy the client list and the current portfolio. I’ve seen that somewhere else recently but it's too rare. And with the slightly tricksy 'Contact' page involving a map and two dots, that is, admirably, it.

Don't change a thing. Even the dirty pink background.

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