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Frank Lloyd Wright: bad management and immortality

Architects' inadequate management skills are undermining profitability. This is the rather dispiriting verdict reached at the AJ's 'Making Practice Pay'seminar, where architects were advised that they ought to be putting twice as much effort into non-chargeable work (see page 20). Not surprisingly, practices with a reputation for a business-like approach score well in this year's AJ100 survey (page 47). US-based practices are on the up, reinforcing the popular perception that they are ...


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