Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

False positive?

  • Comment
I have to declared an interest in that Studio Egret West's website is by a mate of mine, Joel Baumann, of Tomato .

Baumann is also Professor for New Media in the art school at Kassel university and takes the heretical (OK only among designers) view that websites need to be thought out very carefully and only at the very end should graphic designers be allowed in to tidy things up.

The whole information system on the Egret West site is based on balls in various shades from somewhere in the red spectrum which bounce around at the random click of a mouse button and eventually settle at the bottom of the page.

Click on full wide-screen and they settle further along the bottom. Just like real life.

Click on one of the balls and it swells up to fill the screen with an inserted image and the basic information. Click on either for more images or text.

Each ball has a label which on my screens is too pale to read. So clicking on a ball is a bit of a random, though pleasurable, experience. You surreptitiously click just to disturb the balls. And pleasurable and a bit random are things you could say about the whole site.

One of the few things a site really needs to do is to induce a positive response to the potential client's question, 'Could I work with these people for the next three or four years?' Some of you, wondering about that, might think that 'these people' might, unwittingly, really mean the web designer not the architect. But hey. what client is into perception theory?


  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.