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Concrete is being reinvented in many innovative ways writes Ian Cox. An exciting new look for the material comes from Glasgow-based designer Eileen Elliott, who has created an unexpected and magical fusion of ordinary concrete tiles imprinted with images of the finest Persian and Chinese antique textiles. This gives a whole new meaning to the term 'carpet tiles'. The result is a juxtaposition of a hard urban material with the opulence of antique rugs and kilims. It is a contrast that plays with our expectations and tactile senses. This elegant combination of the solid and the delicate manages to look both traditional and modern at the same time and works well as flooring or as wallhung pieces of art. The tiles won the DKNY Award at the New Designers exhibition and were overall runner-up at Urban Interiors. Elliott believes concrete is a much-maligned material when in fact, as her work proves, it is very durable, flexible and beautiful. Measuring 300mm x 300mm with a depth of 38mm, the tiles are available from Cho Cho San, tel 020 7359 6000, or visit www. chochosan. co. uk

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