Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

EVEN THE MOST VITRIOLIC RESPONSES ARE ELOQUENT, IF A LITTLE HARSH

  • Comment
EDITORIAL

The AJ is still recovering from the excitement of having picked up an unprecedented crop of honours at this year's Magazine Design Awards.

As well as winning prizes for the Best Business to Business Magazine and Best Redesign/Relaunch, we also won the main Magazine of the Year Award, beating all the other category winners, including consumer magazines such as Grazia, New Scientist and GQ.

Credit, and thanks, for this extraordinary achievement are due to design partnership Apfel and to our own art editor, Sarah Douglas, who worked with Apfel to produce the original design and ensures that it is able to flourish and evolve every week. But thanks are also due to our subscribers. We are constantly struck by the extent to which criticism, both positive and negative, is couched in terms that could just as easily be applied to an architectural critique:

clarity, legibility, rhythm, structure, style. While it is common practice for reader research to form the basis of any magazine relaunch, it is not often that the readers are able to engage so intelligently and explicitly with issues relating to design.

Even the most vitriolic responses have, for the main part, been both eloquent and considered, if at times a little harsh ('breaking rules is for geniuses, not for journeymen' and 'lots of things get awards; the Turner Prize goes to all sorts of rubbish' are among the more cutting - and the more printable - of the latest spate of complaints). Thankfully, the positive reactions far outnumber the negative ones and we are enormously grateful to those of you who have taken the time to voice your appreciation and support. But our critics also play a vital role in forcing us to continually question what we do.

Without such a discerning and visually literate readership, we would never be able to justify investing so much time and money in design.

In the end, you get the magazine you deserve.

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.