There is an indistinct button down the bottom of last week's super-cool Fearon Hay site. So I pressed it. Up comes the modest explanation 'Site by Fracture'. And then a big piece of brightly coloured torn paper with the word 'Fracture' in really nasty type plasters across the middle of the screen... and then the nightmare emerges. A cloaked and tattooed wrestler in green tights and a ghastly painted balaclava postures ferociously away behind the torn paper. What on earth, you want to know, has something from the wrestling tent at a country fair got to do the with the cool dudes at Fearon Hay? You are invited to enter your email address in a bar along the bottom. No fear. But there is a 'NEW WORK' button a bit over to the left. Up comes a list. Click the top one and there are two blokes in white long johns and hoods 'dancing' to static-riddled heavy metal. Quick. Where's the Back button?
Later on there's another cool site, white on black, about sliding, horizontal stability wings for sailing boats. Then a site involving a hockey goalie and a sheep. OK, think about incorporating a game in your next website. Then a marketing company site and another cool fashion company. But hey. Maybe here's the emergence of a new marketing strategy: terrorise the client.