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Cutting back the undergrowth

A kindly reader has sent in a Don't-Make-Me-Think site. Its proprietors are Deborah Berke & Partners.

And that basic information plus an image (which changes from time to time) plus a list is all you get on the home page. It could do with an address but that's a niggle because you know (or at least expect) you'll find it under 'office'. The other two main heads are 'selected work' and 'news' .

Naturally when you click on 'office' you get biographies, a bibliography – and the address. 'Selected works' produces four main building types and then the names of specific projects. All exactly the way the Web should be used: sparing basic information which unfolds sequentially into whatever level of complexity you need. And hey, how cool, self-confident and competent does that simple home page make the practice look.

But what's this list below 'news' on the home page? Starting with 'simple', 'elegant' understated' and so on down to 'thoughtful' which when clicked on, produces a new architecture image and the additional words, ' not theoretical'. Something similar happens all the way up and down the list: thesis and antithesis with a building to back each up. Dearie me. Somebody's courage failed at the last post.

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