By continuing to use the site you agree to our Privacy & Cookies policy

Could 'sponsorship matrix' be the answer to financial uncertainty?

Architects confronting a recessionary future should maximise their skills, cast their net wide and not just stay in the cycle lane. As I have remarked before, there are more unconventional businesses coming into existence than there are conventional firms going out of business.

GET INSTANT ACCESS

for less than 46p a day

Join thousands of professionals who already subscribe to the Architects' Journal.
You’ll get instant access to read this article -
and 53,000+ articles like it.

  • Trusted industry news & analysis, wherever you need itUnlimited online access and weekly magazine delivery – now also available on iPad/iPhone
  • Get ideas, get inside buildings and check precedentsBuildings Library – images, drawings and plans for exemplar projects in British architecture
  • Planning & regulation – what you need to know Protect your practice - the AJ keeps you up-to-date with changes to regulations and legislation
SUBSCRIBE & GET INSTANT ACCESS
or
The searchable digital buildings archive with drawings from more than 1,500 projects

AJ newsletters