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Charm offensive


Interesting to read Laura Iloniemi's Is It All About Image?

How PR Works in Architecture (John Wiley), which is sure to be an ornament to any practice bookshelf. Laura, less well known as Mrs Jonathan Glancey, is a PR consultant, and with 20 bylines for herself inside the book as well as a couple on the jacket she's clearly no slouch at publicity.

There's lots of helpful big type, but what really caught Astragal's eye was a comment from one of the interviewees, Architectural Record editor Robert Ivy. He says: 'Don't for a moment think that persistence will culminate in publication - it won't.' Will the author heed this sage advice?

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