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CHARGING RHINO TRAMPLES THE WEBSITE RULES

WEBWATCH

You've got to look at this website: wam. ravenbridge hosting. co. uk, which belongs to Clerkenwell practice Walker and Martin.

How could you not like a site that has its designers' names on the home page, rather than the architects'? It simply urges you to click the slightly fragmented rhino resting in the frame.

Naturally, you do, and after a bit of animation involving (presumably) the partners on motorbikes, you end up in their reception area where there are two more rhinos, a tall receptionist with a waving arm, ashing pictures on the walls, a pile of books and a cactus. The cactus is the only thing that doesn't lead somewhere else if you click on it. I won't go on because it might spoil the pleasure.

Naturally it breaks all the basic rules with which you try to help stuffed-shirt practices, with its prevailing frenzy, its espousal of the excellent cause of saving the world's rhino population, the way the images shatter and reform themselves, and the general cheerful jumble.

OK, so the sound is seriously crap - it needs another variation and maybe a rock drum beat - and I never did -nd the hidden rhinos. But hey.

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