CHANNEL 4 OUTLINES MORE PLANS FOR TOWN MAKEOVER
Channel 4's director of television, Tim Gardam, has revealed more details of the station's plans to spend a year 'making over'a British town as part of a new fivepart series.
Speaking at the second RIBA Annual Lecture on Monday (14 April), Gardam told the audience that the makers of Jamie's Kitchen, Grand Designs and Property Ladder will collaborate to produce the show (AJ 9.1.03).He said that they are currently searching for a town in which to base the programme, and are in negotiations with regeneration agencies for £1.5 million of funding.
Gardam also announced that Channel 4 stalwarts Sara Beaney and Kevin McCloud will front the new programme, saying they would 'fuel the imagination and aspirations of the residents'.
Gardam said: 'I am acutely aware that, in terms of much of the regeneration that is going on in Britain, this will not be a huge project.But I hope it will do what television does best - excite and engage an audience with a sense of direct involvement with the world around them.'
Gardam explored the relationship between architecture and television, arguing that the built environment is 'where programmes most convincingly fulfil their public service purpose'.