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Call in the professionals

Fraser Brown McKenna Architects asked us to take a look at its new site at

So here goes. The text is in a shy grey instead of readable black, is not adjustable in size and relies on mimsy sliders to reveal the full extent of text...Hey guys, this is the on-screen Web.

Given the pace of commissions you have to ask why 'Press' and 'News' sections are so popular on architectural websites. FBM has both. The latest news item is dated July and the most recent visible press mention is, if I have the obscure dating system correct, two years ago. News? Press?

There's a street map, presumably for cyclist clients. But there's no way to download it. The practice profile has the usual 'design-led' (what architect isn't?) 'human in scale', 'contextual', 'sustainable', etc, etc. You are offered downloads of three special profiles. Except I couldn't download them. OK, on to the projects. The eight or so rather low-resolution thumbnails per category shudder slightly as they emerge.

Look, don't get me wrong. These guys win a lot of competitions and their website, at first glance, looks pretty neat. But much of the non-project stuff could well be edited out and the useful stuff put on a single, informative home page. So maybe hire a copy editor? And maybe a web designer to eliminate that image shudder?

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