The Architects' Journal has revealed plans to promote UK architecture at international property show MIPIM 2005 in Cannes by hosting a stand showcasing work by 11 well-known British practices.
The move is part of the AJ's concerted effort to promote good UK architecture generally, and support the profession in a practical way.
The practices showcasing their work are Aedas, Gensler, Greig + Stephenson, Hawkins/Brown, Hopkins Architects, JM Architects, Paul Davis & Partners, Piercy Conner, Reid Architecture, RMJM and Sturgis Associates.
It is hoped that the UK Architecture stand - which is being run in conjunction with the London stand - will encourage MIPIM to focus on good design as well as money and ideas.
Practices exhibiting with the AJ will get a professionally manned stand, with a film of their work shown on plasma screens throughout, a dedicated meeting area and the space to hold receptions for staff and clients.
'MIPIM has for 15 years provided a successful forum where, predominantly, those with money and those with the ideas can come together to create successful developments, ' AJ publishing director Jonathan Stock said.
'We at the AJ believe that design - an essential ingredient for successful development - should play a more significant role in these discussions and are delighted to be supporting UK architecture at MIPIM, ' he added.
See next week's AJ for more information.