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Braced for success as new design wheeled in

Marks Barfield Architects' design for the Alumasc stand at Interbuild 2000 is a radical departure from the brashness which usually characterises exhibition stands. The 6m high,11m diameter, tensed-fabric tower is supported by a slender braced steel frame and lit by high and low-level external blue lights which gradually brighten and dim to create a 'breathing' or 'generator' effect. Externally, the tower is reflected in a raised floor of mirror-polished stainless steel. Off-the-shelf Alumasc products are displayed in glass cases inset within the mirrored floor, while other products are incorporated into the stand's design. The interior is conceived as a cool oasis-like space. Instead of the usual clutter of products, there are just two exhibits: a drawing of London by autistic artist Stephen Wiltshire and a 1:1000 scale timber model of London stretching from St Paul's Cathedral to Buckingham Palace and the Palace of Westminster. The stand was fabricated and erected by Architen with consultant engineering by Jane Wernick Associates.

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