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ARCHITECTS IN THE FACE OF AN IMAGE PROBLEM

There I was last week worrying about staff mugshots on websites leading to stalking and other nuisances (AJ 12.10.06).

I recognise it can be good for office human relationships to put staff members' details up on the web. It's a way of saying 'you are one of us and we value you'. Remember, though, that this also means that it is quite difficult for a staffer to decline.

There is another side to this mugshot thing - it's the vanity of directors, whose argument runs: 'The practice is as strong as its people.

Here's a lengthy script about the smashing track-record of the office big guns, plus their portraits.' I have seen more than a few of these and the common thread, apart from closely shaved heads (presumably in imitation of Hedgehog and deLorean) is the sheer bruising ugliness.

And shiftiness.

You may be comfortable with your face. But if the website version of it scares the bejeezus out of prospective clients, maybe you should think again. Don't trust the staff opinion on this.

Take my advice and, if you really want to do this stuff, guys, grow some hair, hire a stylist and find a competent portrait photographer. Better still, just forget it.

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