An eye-opening opportunity that is not merely pie in the sky
Forty years ago, when Marshall MacLuhan published his classic Understanding Media, he coined the phrase, 'The medium is the message'. A terse formula which, although it was parroted by intellectuals for years, was seldom truly understood.
Subscribe to the AJ from £3 per week
For less than the cost of a pint you can have the magazine, iPad edition, full access to TheAJ.co.uk and the amazing AJBuildingsLibrary.co.uk. Subscribe now and experience architecture from a British perspective. The AJ - it's your journal.