Fans of The Archers will be relieved to hear that the planned housing scheme by Borchester Land, for a site in the heart of Ambridge, should not take place in real life because of sustainability issues. The site has been analysed by Wilcon Land Index with consultant Roger Tym & Partners. Suitability for the scheme was rated at 30 per cent, much lower than alternative sites in Felpersham and Borchester. A big minus is that because of the scarcity of jobs in Ambridge, any more homes there means car commuting. Tilsbury's scrap yard in Borchester is the right brownfield site for the development, shows the study. A spokesman for Wilcon Homes said: 'Bryan Aldridge and his friends at Borchester Land should keep their grubby hands off Ambridge's green pastures.' And up pops Tony Burton of the Council for the Protection of Rural England, to put the icing on the cake:
'Ambridge is an icon of our countryside, and both should be kept free of urban sprawl.' What about the locals priced out of the market, however? Will no one defend rural development? Martin Pawley, where are you?