My old friend Tyler Brûlé, founder of Wallpaper, is having fun in pastures new. Swissair, the erstwhile national carrier, is using his services as part of its phoenix-like attempt to emerge from bankruptcy to became a player again, offering advice on things like avoiding navy blue for livery, and avoiding leather folders for the wine lists. His qualifications, according to an amusing feature in the Independent on Sunday , include the fact that he bought a Rolex watch at a very early age, following a teenage summer painting boats. Air travel, it becomes clear, is all about fun.
Example: 'There'll be surprises. Not flight attendants in kooky makeup jumping out from behind seats, but we might have a cigar room in the belly of the plane or something.' Oh my God. Give me Easyjet.