This column retains its pristine purity (and avoids tedious hassle from PR people) by saying little about commercial websites. But, call us childish, we were all enchanted by the animated foldings and unfoldings to be seen at www. strongtie.co. uk, the website of Simpson Strong-Tie, which makes timber connectors.
You've all seen those mysteriously shaped bits of galvanised metal lying around building sites which are then somehow transmogrified into purposeful attachments connecting the various timber bits of your building together.
If you download the video clips bit from the products section, you are presented with a selection of connectors, including face-mount truss hangers, ITT top- flange hangers and backer blocks, adjustablepitch connectors - all of which you are undou btedly totally familiar with.
But, just in case you're a little rusty, you can click on the image of one of the connectors and up comes a movie of it gliding into place on a beam or whatever and the nails going in. Next, in glides the bit of secondary timber. Then you watch the appropriate metal folding and, fi nally the last nails slide in.
As one of our editors said wistfully: 'I could watch those nails going in all day.'