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Matt Bell, Berkeley Homes: Building homes that make people happy

The Green Rethink: Bell on the role of social sustainability in the house-building industry

Bell, Group head of external affairs at Berkeley Group, sets out his own ‘pub-based’ definition of social sustainability and asks how it can be adopted by the mainstream developers rather than being ‘stuck in academia’.

Citing evidence from residents and other studies Bell explores the relationship between social and physical fabric, concluding they are equally as important.

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