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Tiles and tribulations

Astragal recently took a jaunt to Valencia to admire the latest in Spanish tiling technology at the Cevisama trade fair. Among the elegantly-coiffed Italian salesmen admiring each other’s shoes and the huddles of businessmen settling murky deals, there were some excellent promotional materials on display. One stall surpassed themselves with a loop showing a rock version of Gloria Gaynor’s 1979 hen-night favourite ‘I Will Survive’. Some thought had clearly gone into this, but perhaps a little attention to the final dub was needed. As the second verse kicked in on each short loop, prospective customers and tile aficionados heard the singer sharing with his colleagues the professional opinion that they ‘should have done it in a different fucking key’.

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