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Preview: 100% Design

An overview of the products, seminars and new installations at this year’s design event

It’s 20 years since 100% Design was first held (in a tent off the King’s Road) and the event has since become a stalwart on the London design calendar. This year, it has increased its exhibition space by 20 per cent on last year in preparation for a permanent move from its current home at Earls Court to Olympia London next year.

The main exhibition will be divided into four sections representing key industry sectors: interiors, including displays by Heal’s and Vitra; kitchens and bathrooms, with a new furniture collection by Piqu among the highlights; workplace, with ergonomic furniture and a focus on collaborative working environments; and eco, design and build, which will focus on sustainable materials along with new developments in design.

Pyramid boxes by Korridor Design. Image: Korridor Design

Pyramid boxes by Korridor Design. Image: Korridor Design

A space devoted to emerging brands will include Danish practice Korridor Design, which will exhibit a range of indoor accessories cast using pigmented cement, and Studio Brieditis & Evans, which will unveil rugs produced using excess fabrics from India’s textile industry.

Also making a debut this year will be Masam, which was established earlier this year in France; it creates products from unusual materials such as alabaster, leather or paper by using folding and unfolding techniques.

Although products by foreign brands can be found throughout 100% Design, a series of international pavilions will provide an insight into overseas design cultures in contrast with the rest of the show. Design bodies from Argentina, Estonia, Italy, China, Kuwait and Pakistan will all have self-curated spaces at Earls Court to exhibit their selected talent, with more countries expected to confirm attendance in the run-up to the event.

Capside Lamps by Loïc Bard. Image: Loic Bard

Capside Lamps by Loïc Bard. Image: Loic Bard

Former editor of Grand Designs magazine Claire Barrett is curating a series of talks to accompany the exhibition. Speakers already confirmed include Simon Allford, director of Allford Hall Monaghan Morris, and Ryan Mullenix, partner, of NBBJ, who will discuss the topic of ‘designing with data’, while Duncan Baker-Brown, director of BBM Sustainable Design, will cover reusing materials with designers Nina Tolstrup and Julia Lohmann.

There are a number of specially commissioned spaces at this year’s show. The entrance tunnel that leads to the central bar – a regular commissioned feature – is being designed by Studio Design UK, together with the bar area, which will include a timeline of highlights from 100% Design’s 20-year history. The auditorium, where the talks programme will be held, is being created by design team El Ultimo Gritto while the eco, design and build section will host Materials Landscape, an installation that will encourage visitors to engage with the textures, colours and properties of a number of new material products.

100% Design

Location: Earls Court, London
Dates: 17-20 September 2014
Opening hours:
Wednesday 17 September 10am-6pm;
Thursday 18 September 10am-9pm;
Friday 19 September 10am-6pm;
Saturday 20 September 10am-6pm (open to the public)
Frequency: Annual
Admission: Trade: free with registration via website; students: £10 pre-registration, £15 on the door; general public: £15


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