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No logo

So the London Olympics team has unveiled the logo for the 2012 Games, a snip at a mere £400,000. Olympics supremo Seb Coe says the image ‘is at the very heart of our brand’ and ‘will define the venues we build’. Hmm… uncompromisingly eyecatching, jagged, and available in a palette of pink, blue, green and orange. That must have given Will Alsop some hope for the Olympic Village commission.

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