Mindless pleasure

Eric Morehouse sent me the Murdock Young website by New York company exhibit-E, claiming that it has special Don't-Make-Me-Think virtues.


He'll be posting it to the world shortly. And, despite a screen-full (and as you find when you log on again later, changing) image, the navigation is immediately obvious: 'projects', 'profile' 'contact', and a mysterious one, 'private'.

New Component

You take a look at the latter which has as amplified heading 'Private Client' and come away convinced that something secret is going on. 'Contact ' is just the address, 'profile' has the usual life-and work-enhancing, yadda yadda 'philosophy', a couple of seemingly amateur but not awful mugshots and a few awards and articles.

And then the interesting bit: 'Projects'. These are arranged on a horizontally moving strip and, after several minutes of mindless pleasure sliding the strip from side to side, you manage to click on a building and up comes another slider with bigger images.

By now you are a bit fed up with sliding and when you click on one of these you get a bigger yet still image. It's an agreeable experience, not least because you don't have to think too much about working the site. But that 'Private' bit. If it's private, why put it on the site? Surely not the rolled trouser leg brigade?

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